VERTICALS
Brand Identity | Website Design | Social Media Design
Verticals is a pole dance studio that challenges the stigma reducing pole dancing to strip clubs and objectification. Instead of stripping away its sensuality for legitimacy, Verticals embraces its full identity—honoring its roots while advocating for respect and consent.
The studio creates a space where pole is recognized as a powerful blend of movement, self-expression, and athleticism, reshaping public perception through inclusivity and empowerment.
Colour Palette
The visual identity takes inspiration from real Vancouver traffic poles, anchoring the brand in familiar urban infrastructure through the use of their signature green. This grounded tone is contrasted with a vibrant pink—a deliberate homage to club culture—which together reflect the duality of pole’s identity: raw yet expressive, gritty yet empowered.
