bE OK

Brand Identity | Editorial design | Social Media Design

BeOk is a coffee table book series that turns emotional discomfort into something you can sit with — literally. Built around the idea that healing isn’t always soft or pretty, it uses punchy visuals, trypophobia-inspired motifs, and disarming language to create a tactile, thought-provoking space for Gen Z to explore what it means to be okay with not being okay.

Mentorship projects with Trista Capitano.

Logo for 'Be Ok' featuring bold, lowercase black letters in a rounded sans-serif font. The ‘o’ is replaced with a solid circle, which is animated to change colors—symbolizing emotional fluctuation and acceptance of different mental states.
Text reads: “life is full of uncomfortable feelings. we can’t ignore them. we can only be ok.” The "o" in "ok" is a solid black circle over a blue background.

How it started?

Ironically, this project began as the very thing it now challenges: blank, clinical, and emotionally distant. I was following the usual blueprint of mental health branding — soft colours, calming copy, safe design. But it didn’t feel honest.

What was missing was realness — the kind that acknowledges that emotional pain doesn’t always look soft and pastel.

The Solution

BeOk doesn’t shy away from discomfort — it leans into it. It invites you to take responsibility, reflect deeply, and be okay with feeling not-so-okay.

The branding is bright, punchy, and a little bit weird — on purpose. The use of circles draws from trypophobia, the discomfort people feel when seeing repetitive holes or patterns. It’s a subtle visual metaphor for emotional unease — and a direct way to compel different, sometimes conflicting, feelings.

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