Meredith Murray
Brand Identity | Presentation design | Social Media Design
This brand identity and strategy project for leadership consultant Meredith Murray aimed to help her stand out in a crowded market while speaking directly to two key audiences: HR teams who would engage her services, and senior executives responsible for approving budgets. We crafted a brand that presents her as a pragmatic problem-solver—someone who avoids rigid playbooks in favor of flexible, real-world solutions. The result is a cohesive identity that balances warmth and authority, with clean visual design and clear messaging that cuts through corporate noise and builds lasting trust.
Client: Meredith Murray
Industry: Leadership & Consulting
Project Type: Complete Brand Identity
Designed at Humble Hound
Branding & Art Direction: Liza Borissova
Creative Direction & Strategy: Christopher Rodgers
Wordmark: Alanna Munro
The Challenge
The key challenges were differentiating Meredith from competitors offering similar training frameworks, striking the right balance between approachability and authority, developing messaging that resonates with both end users and C-suite stakeholders, establishing credibility without resorting to corporate jargon, and highlighting real-world results over abstract theory.
Notes from Strategy
Brand Strategy
We positioned Meredith around a single, compelling mission: helping organizations grow confident, capable leaders through a practical, grounded approach that stands apart from formulaic training programs. While others rely on rigid methodologies, Meredith delivers flexible, diagnostic leadership development tailored to real-world challenges. Her brand lives in the tension between people and performance—caring and outcome-driven, warm yet authoritative, energetic but rooted in substance.
This foundation guided messaging that emphasizes leadership as a driver of business results, people as the engine of performance, and the importance of adapting to context over following a script. Her voice is clear and direct—confident but approachable—with no corporate jargon, only sharp thinking and a steady focus on meaningful impact.
Visual Identity
We designed a clean, professional logo with a subtle curve in the “y” to add personality. A single, no-nonsense typeface reflects Meredith’s practical approach, while a neutral colour palette with restrained accents ensures clarity and focus. Visual elements include anchor blocks, geometric patterns to suggest structured thinking, and photography that blends confident portraits with warm, authentic moments.
Presentation Templates
LinkedIn Templates
Project Outcome
We delivered a full brand system—business cards, guidelines, templates, website, posters, and merchandise—built for consistency across every client touchpoint. Each element reinforces Meredith’s practical, approachable expertise and equips her with the tools to grow her practice confidently.